Convert 'Lookers' to 'Finders' to 'Buyers'

Maximising the ROI for your website is about converting people looking for your product, to people finding your product, to people buying your product. 

Consider this common scenario where you are the owner of a Sydney-based finance company

1. John Smith is looking for a local finance company to help him invest his millions.
2. He opens his laptop and searches for 'investment company Sydney' on a search engine, such as Google.
3. After sifting through the first 10 results, he doesn't find what he's looking for (85% of searches don't go past the first page) - your finance company was ranking at #32 in the search results.  FAULT #1: not enough visibility for popular search keywords.
4. John revises his search strategy, and searches for 'finance company Sydney' - your finance company happens to rank well at #3, and John clicks on your website
5. The first thing John's eyes are drawn to is 'Welcome to ABC Finance Pty Ltd'.  FAULT #2: John's precious reading time was wasted by telling him your company name, rather than stating what you can do for him.
6. Despite almost leaving the website, John decides to continue to read through your information.
7. He accesses your 'investment funds' page and reads the page top to bottom.
8. When he gets to the bottom of the lengthy page John has to scroll back up to the top to move elsewhere in the website.  FAULT #3: At this point John may be a potential hot lead - he should be able to contact you with the click of a button from the bottom of the page.
9. John finds the information on your website lacks skim-readability and finds it difficult to navigate throughout your website, leaving you for your competitor.

Don't Let Your John Get Away!

We have the expertise to ensure your website and entire online marketing strategy is structured to get you maximum ROI.  We provide services to:

• research your online target market
• maximise the visibility of your website online
• structure your website for a high visit-to-lead conversion rate

» Contact us today to speak with one of our professional website marketing strategists!