Google has announced they have made a deal with Twitter and will be delivering Tweet feeds in the SERPs.

This is exciting and interesting and it confirms that SEO (Search Engine Optimisation) and Social Media are partners in your success.  You shouldn't neglect either!

The search engines favour web pages with history, quality and volumes of information, much the same as the way they treat Social Media posts.  This means having an account with Facebook and Twitter is a must if you want to ride this wave.  

Get as much history in as you can and remember that accounts that have been around longer with more tweet history may fare better. 

Tweet often but keep it natural - and tweet quality.  Tweet when you have something to ask, share or teach. 

Use keywords - but don't stuff your posts full of keywords.  If the tweets are about your industry, you should be using keywords naturally anyway.

Use links in your tweets back to your site (to relevant content on your site) and share the link love - link to other quality sites out there.

Make sure you use your keyword in your bio and if you are just setting up your username, maybe in your username too?  This may or not help.  Again, I must say - do not stuff keywords anywhere - not in tweets, not in your bio, not in your username.

This is a good thing, but if people abuse it and bring the overall quality of Twitter down, we will all be sorry.

If you have a feed that sends your tweets to Facebook, or your Facebook status to Twitter, you may want to consider turning it off.  If you have the same message in both places you are missing an opportunity for Bing to pick up both.  If they are unique, you have 2 chances to get in there!

Swan Valley Tours (www.svtours.com.au), a PositionMEonline client of 5+ years, has won the 'Website and Online Services Award 2009'. 

They were viewed as being at the forefront of their region in utilising contemporary and emerging technologies to support their business, customers, partners and the community.

The criteria used to judge the award included:

• Search Engine Optimisation – the ability to find the site from a search engine
• Intuitiveness of design
• Usability of website layout
• Ease of which an untrained person can access information
• The minimisation  of clicks required to find relevant information – having the right “call to actions” at the right place
• The flow from communication from website to business owner – did the website capture the right information
• The response time from website enquiry to contact with the client
• Links – if they functioned and where relevant  
• Customer feedback  - the site was mystery shopped and points given for the meeting the above criteria

The Swan Valley Tours website is built on the MySuperWeb platform which enables Gregg and his team to manage the website themselves. 

They also take photos of each trip and add them to the website to give their customers a reason to re-visit the website after their tour.  Prior to using MySuperWeb the process of adding photos was time-consuming, particularly given the number of tours and resulting photos.  With MySuperWeb however, this process has been made easier using the Photo Gallery module, which positions and links in the photos in an attractive slide-show-like manner.

The Swan Valley Tours website also ranks #1 on Google for 'wine tour swan valley' and a variety of other relevant, high traffic keywords.

Congratulations to Swan Valley Tours and the team within PositionMEonline who helped build their website.