They were viewed as being at the forefront of their region in utilising contemporary and emerging technologies to support their business, customers, partners and the community. The criteria used to judge the award included:
- Search Engine Optimisation – the ability to find the site from a search engine
- Intuitiveness of design
- Usability of website layout
- Ease of which an untrained person can access information
- The minimisation of clicks required to find relevant information – having the right “call to actions” at the right place
- The flow from communication from website to business owner – did the website capture the right information
- The response time from website enquiry to contact with the client
- Links – if they functioned and where relevant
- Customer feedback - the site was mystery shopped and points given for the meeting the above criteria
The Swan Valley Tours website is built on the MySuperWeb platform which enables Gregg and his team to manage the website themselves.
They also take photos of each trip and add them to the website to give their customers a reason to re-visit the website after their tour. Prior to using MySuperWeb the process of adding photos was time-consuming, particularly given the number of tours and resulting photos. With MySuperWeb however, this process has been made easier using the Photo Gallery module, which positions and links in the photos in an attractive slide-show-like manner.
The Swan Valley Tours website also ranks #1 on Google for 'wine tour swan valley' and a variety of other relevant, high traffic keywords.
Congratulations to Swan Valley Tours and the team within PositionMEonline who helped build their website.
