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Friday, April 05, 2013
Mobile websites

Mobile websites are a must-have for businesses serious about getting the most from their online marketing. A mobile optimised site can welcome the mobile user to your business, which is critical due to the growing number of mobile Internet users.  Creating an optimal experience for these users is a high priority.

The following five tips will help improve usability on mobile-friendly websites:

  1. Keep it Simple and Easily Readable
    Minimal loading times, formatting, and other elements can help the visitor.  Simplify the design so that there is not too many graphics and other low priority components that can distract the reader.

  2. Reduce the Amount of Text Users Can Enter
    It’s easy to make mistakes on even the best mobile keyboards. Consider using drop-down menus and checklists as these help guide customers to the information they require.

  3. Understand Your Audience to Get Your Navigation Design Right
    Carefully consider where to place navigation links; there is no one-size-fits-all answer.  A “view full version” button is a good idea, as mobile users are often prepared to search for more detail if it is required for their purchasing decision.

  4. Make Text Links Easy to Use
    Increasing the area of clickable text – or using bigger fonts for clickable text – can make life easy for the user. It will reduce frustration and ensure a pleasurable experience when dealing with your brand.

  5. The Don’ts of Mobile Website Design
    Avoid the use of pop-ups, flash, animation and large pictures - these all inhibit the user's experience and can result in visitors going elsewhere.

Compare some of these tips with your existing website as viewed on a mobile.  With just a few simple changes, you can better accommodate visitors that are on a smartphone.  

Source: Jessica Davis








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