I am astounded to see that some of Perth’s major educational institutions are teaching students how to build websites with considerable amounts of graphics, animations, and very little content. As these students graduate, they set up their own businesses and sell their services to the WA business community who are taken in by the stunning ‘look’ of what they can produce.

Our business, PositionMEonline, and other web marketing companies of a professional ilk are unfortunately left to break the news to these business owners that their websites will be difficult to find on search engines. The search engines thrive on text content, not images or animations, meaning that many WA websites are missing out on new customers who use generic search phrases to find information online.

Businesses in the market for a new website should always ask how their web designer intends on getting visitors to their new website. Remember, marketing a website is more important than simply building one.