We're pleased to announce the launch of a new free guide for businesses looking for a web marketing service provider. 

Our industry is littered with one-man operations, fly-by-nights, and companies that give our industry a bad name.  This guide has been developed by our team to assist you in filtering out the wheat from the chaff.  Best of all it's 100% free, and could save you thousands in fees and lost business!

Click the icon below to download your free copy now!

A big misconception in the industry is that a ‘hit’ on a website equates to having a ‘visitor’. This is not true, yet many organisations like to inflate their marketing hype by claiming their website gets ‘millions of hits’.

A ‘hit’ occurs when a component of a web page is loaded. For example, if a person visits a web page that loads 3 photos, and 6 button icons, this would equate to at least 9 hits (despite being only one visitor). If this person then looked at 5 other pages on the website, this may equate to 50+ hits!

Website statistics programs are now sophisticated enough to know the difference between a hit and a visitor. Essentially, hits don’t matter. Knowing your visitors however will give you a more accurate perspective of how many people are looking at your website.

Google provides one of the world’s best website statistics tool for free – Google Analytics. This tool gives tremendous insight as to how visitors arrive at and react to a website.