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Tuesday, March 05, 2013
Real Estate Marketing

When it comes to marketing, it’s all about content.  Informative, entertaining, and useful blog posts that are circulated on social media have become a mainstay for businesses.  Along with written content, media such as images and videos have become powerful for businesses as well.

However, there is no one-size-fits-all approach for businesses.  It must be tailored to not only the business, but the industry. 

Real estate marketing is one industry that undeniably lends itself to a powerful area – visual media.  Prospective customers will value written content to an extent, but they are consistently drawn in by their eyes.  As a result, real estate marketing must leverage videos and images effectively to capitalize on each and every opportunity.

Remember that photos and videos are versatile.  Don’t be afraid to showcase media that adds some creativity to the mix.  A video walkthrough or unique photo can be a great change of pace from the standard media interpretations in real estate.  

Other elements, such as the wording that gets the visitor to view the media, is crucial.  Spend some time on your call-to-action (CTA) phrases to get the most of your efforts.

Media can be a major asset to any real estate marketing strategy.  Contact us to learn more about how you can improve your efforts to get the results you desire.

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Tuesday, January 29, 2013
Real estate marketing

A great deal of online marketing articles are one-dimensional.  For nearly any industry, it is vital as a business owner to target each and every major area of online marketing.  Leaning too heavy on a single area – such as SEO, PPC ads, and social media advertising – can undermine your efforts in other key areas. 

Balance plays an important role in your real estate marketing plan.  As this is one of many industries that can capitalise on a strong online presence, it makes sense to take advantage of your presence. 

You can drive natural traffic with SEO, take advantage of online ads for listings, and utilise social media to leverage media that can help sell real estate.  

But that’s not all.  How about a website that is optimised for mobile viewing, which will be most common by 2014? 

Are you using web analytics to discover where your website can be improved? 

All of these items can lead to noticeable increases in business.  While it may seem overwhelming, balance in all of these areas can help you take your real estate marketing efforts to the next level.  Of course, it’s imperative that you have a sound plan for your website, optimisation, and ads – otherwise, you could be wasting time, money, and a good opportunity.

Contact us at PositionMEonline.  As experts in web design and marketing, we can help you manage all of these areas to help your real estate practice get to that next level.  We’ll be happy to discuss your goals and turn them into a tangible, realistic strategy. 

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