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Tuesday, March 19, 2013
If you are frustrated by the slow growth of fans to your Facebook Page, a promoted contest or competition can help. 

Facebook contests are a powerful way to obtain:

  • More 'Likes' on Facebook
  • A larger audience to see your posts
  • More engagement from your existing fans

Facebook has strict rules and regulations regarding any promotions run on your company Facebook Page and has been known to shut pages down that do not comply. To avoid this happening to you, here is a link to the full list of Facebook rules and regulations about running page promotions . 

If you find all of this overwhelming, PositionMEonline can manage a contest for you. We will:

  • Setup your contest using an approved Third Party Application
  • Provide all artwork required
  • Setup your Facebook Ad Campaign
  • Provide free campaign credits to promote your contest
  • Provide a success report
  • Provide optional multi-platform promotion (cross promotion of contest on Facebook and Twitter for broader coverage)
  • Provide additional campaign credits if required
  • Manage the administration of your prize for free including mailing prize to the winner (optional)
  • Provide post campaign strategies (optional)
Contact us for pricing information to strengthen your Facebook profile with a Facebook contest!

Tuesday, March 05, 2013
Real Estate Marketing

When it comes to marketing, it’s all about content.  Informative, entertaining, and useful blog posts that are circulated on social media have become a mainstay for businesses.  Along with written content, media such as images and videos have become powerful for businesses as well.

However, there is no one-size-fits-all approach for businesses.  It must be tailored to not only the business, but the industry. 

Real estate marketing is one industry that undeniably lends itself to a powerful area – visual media.  Prospective customers will value written content to an extent, but they are consistently drawn in by their eyes.  As a result, real estate marketing must leverage videos and images effectively to capitalize on each and every opportunity.

Remember that photos and videos are versatile.  Don’t be afraid to showcase media that adds some creativity to the mix.  A video walkthrough or unique photo can be a great change of pace from the standard media interpretations in real estate.  

Other elements, such as the wording that gets the visitor to view the media, is crucial.  Spend some time on your call-to-action (CTA) phrases to get the most of your efforts.

Media can be a major asset to any real estate marketing strategy.  Contact us to learn more about how you can improve your efforts to get the results you desire.

Image source

Tuesday, February 12, 2013

People respond to videos.  The success of videos on YouTube is well noted, and it is only natural that businesses are capitalising on this opportunity with social media sites – such as Facebook, Twitter, and Google+.  It’s a quick and easy way to capture the attention of your followers and create more interest.

While the effectiveness of videos on social media is not in question, navigating the best practices of this can be a bit confusing.  How can you make the most of this media?  Chelsea Perry identifies three areas with helpful tips that can help any business owner use videos effectively:

  1. Find Your Niche: What is your demographic?  Once you figure this out, you can begin to look at items like keywords, tone, mood, themes, and other items that can guide your video selection process.  Perry notes that for the Purina Beneful dog food brand, it’s simple for the dog lovers – cute dog videos instead of dry material.

  2. Serialise Videos: There is real value to serialising videos.  You can keep audiences coming back for more with this spin on social media videos.  Perry recommends a series of videos that depict common treatments for doctors, or supplementary videos for a product manufacturer as examples.  This type of approach can beat the “random video” approach.

  3. Examine Its “Shareability”: You need to get videos, shared, retweeted, commented on, and so forth for maximum value.  Make sure that you keep your videos relatively short (under two minutes), and always watch for content and tone.  Entertaining and informative content, Perry notes, are two standards that can be used to gauge shareability.

Interested in learning more about using social media to build your business?  Contact us to find out more on the subject.

Tuesday, February 05, 2013

Twitter marketing

History is a great way to learn lessons, and the same applies to 
Twitter marketing.  Not only should businesses be aware of best practices from other companies, but they should take note of major marketing fails. 

There is certainly no exception for 2012.  Kim Lanchance Shandrow has compiled 10 of the biggest fails that all have an important take-home lesson:

  1. Your Hashtag Can Get Hijacked: On January 18, McDonald’s created the #McDstories hashtag to inspire customers to share personal stories at the popular restaurant.  However, it led to a flood of negative stories that prompted the chain to yank it two hours later.  It still goes on strong today, though.

  2. Don’t Pay for Celebrity Tweets: Snickers paid a popular model and reality star (Jordon, or Katie Price) to tweet about out-of-character tweets such as China’s gross domestic product.  This “prank” led to followers thinking her account had been hacked, and it ultimately led to the wrong kind of attention for Snickers, Shandrow notes.

  3. Say No to Mass Marketing Tweets: Nine Twitter accounts were created by Toyota to get the word out about the new Camry during the Super Bowl.  The backlash led to the closing of the accounts.  The moral of the story was clear: mass marketing, impersonal tweets can quickly alienate customers.

  4. Remove Insensitivities: KitchenAid, for example, had to fire and clean up the mess of a social media manager after an insensitive tweet pertaining to politics was made. 

    Another example is Urban Outfitters, who on October 29 (during Hurricane Sandy), tweeted: “This storm blows (but free shipping doesn’t)! Today only…”  

    The backlash still continues to this day. 

Take these important lessons when you engage in Twitter marketing. Contact us for more helpful tips and tricks to make the most of this powerful social media network.
Tuesday, January 22, 2013
Social media

A new year is ahead of us, and so are new opportunities for networking online. Have you thought about how to continue your social media engagement strategies for 2013?

According to website, 2013 trends include the following:

    • Many think that social search is going to explode. Google is already one step ahead by launching Google Plus, and more networks are ready to adapt.
    • Experts think businesses will start targeting YouTube more aggressively as it becomes more of a social network
    • QR codes and other aspects of mobile are really going to explode in the online marketing world.

    Taking these tips on board, savvy webusers need to consider our positioning on social networks for 2013.

    How many social networks are you currently on? Do you have a presence on Twitter and Facebook? The trend is for customers to search for topics on these sites, not only on search engines. So the wider your net is, the more chance you have of people who are interested in your organisation finding you. As part of our Social Media services, we can help you make sure you're not left out of the loop.

    If YouTube is going to be the next boom for marketing online and engaging with people who share common interests, think about videos you could create about your business in general and your community in particular. Videos don't have to be expensive to be engaging, and even a narrated PowerPoint slideshow will help get your word out. Even if video isn't something you're interested in, start thinking about ways you can provide your online networks with varied diet of media on your Twitter and Facebook feeds. It will attract more eyes to your business.

    What can you do for engaging people on their smart phones? Is your website mobile optimised?  Now is the time to harness the power of the simple QR code


    If you're not familiar with this, QR codes are those square black-and-white things that will take you directly to a particular website if you scan them with your mobile device. Use a code pointing to your website or social media of choice on your printed materials--advertisements, brochures, even business cards--to help you connect with the audience you want.

    For more information about our broad range of affordable online marketing solutions, you can always contact us.

    Tuesday, January 15, 2013

    According to HubSpot, photos on Facebook generate 53 percent more likes than the average post. 

    Visual content is certainly an important aspect for any business to consider on Facebook, as well as any social media network. Any content strategy must integrate visual content.  

    For many businesses, the opportunity to use photos is obvious but photos or infographics should be leveraged regardless of your business, market, or niche.  Even the least glamorous businesses can integrate attention-grabbing infographics for data-driven blog posts.  

    For example, a business seeking to promote their "Help Remedies" posted this infographic about the "insane choices one faces at a chemist". As well as providing evidence regarding their point, the picture helps the reader connect with the story.

    You can always use stock graphics on posts as well, which may not be perceived as dazzling pictures – but they do grab user’s attention. Use pictures liberally in your Facebook posts.  They work.  If you observe the growing popularity of sites like Pinterest and Instagram, it’s easy to see that visual content works.  People are naturally wired to be drawn in to an enticing picture.  

    Would you rather read copy about a new dessert or see a picture of it?

    Take some time to experiment with pictures.  Integrate them more into your Facebook posts and see how they work – you have, after all, built-in analytics that can show you data on your posts and how it reaches your audience.  While every post shouldn’t be a picture, businesses can certainly use them in posts. 

    Would you like to learn more about Facebook marketing?  Contact us for more!

    Sunday, November 08, 2009
    Google has announced they have made a deal with Twitter and will be delivering Tweet feeds in the SERPs.

    This is exciting and interesting and it confirms that SEO (Search Engine Optimisation) and Social Media are partners in your success.  You shouldn't neglect either!

    The search engines favour web pages with history, quality and volumes of information, much the same as the way they treat Social Media posts.  This means having an account with Facebook and Twitter is a must if you want to ride this wave.  

    Get as much history in as you can and remember that accounts that have been around longer with more tweet history may fare better. 

    Tweet often but keep it natural - and tweet quality.  Tweet when you have something to ask, share or teach. 

    Use keywords - but don't stuff your posts full of keywords.  If the tweets are about your industry, you should be using keywords naturally anyway.

    Use links in your tweets back to your site (to relevant content on your site) and share the link love - link to other quality sites out there.

    Make sure you use your keyword in your bio and if you are just setting up your username, maybe in your username too?  This may or not help.  Again, I must say - do not stuff keywords anywhere - not in tweets, not in your bio, not in your username.

    This is a good thing, but if people abuse it and bring the overall quality of Twitter down, we will all be sorry.

    If you have a feed that sends your tweets to Facebook, or your Facebook status to Twitter, you may want to consider turning it off.  If you have the same message in both places you are missing an opportunity for Bing to pick up both.  If they are unique, you have 2 chances to get in there!

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