Key changes in online marketing that affect business owners.
David Guest speaks with Nathaniel Bibby from PositionMEonline on some of the best ways to improve conversion rate for a website.
The key changes in online marketing that affect business owners are:
- Location based searches
- Searches on mobile devices has spiked at 30%.
- Not having a Google Places listing
- Not having enough information about services
- Not having relevant content
- Poorly managed Google Adwords campaigns
- Not having local suburb names on page
- Install "phone - click to call" (By 2014, mobile search will surpass desktop)
- Professionally managed Adwords campaigns
- Live Chat