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Tuesday, February 26, 2013

Key changes in online marketing that affect business owners. 

David Guest speaks with Nathaniel Bibby from PositionMEonline on some of the best ways to improve conversion rate for a website.

 

Summary

The key changes in online marketing that affect business owners are:

  • Location based searches
  • Searches on mobile devices has spiked at 30%.
The biggest mistakes that hinder conversion rates are:
  • Not having a Google Places listing
  • Not having enough information about services
  • Not having relevant content
  • Poorly managed Google Adwords campaigns
  • Not having local suburb names on page
3 ways to increase conversion are:
  1. Install "phone - click to call" (By 2014, mobile search will surpass desktop)
  2. Professionally managed Adwords campaigns
  3. Live Chat
Thursday, April 14, 2011
With over 75% of internet users buying services and products online it is more imperative than ever to stay on top of the latest advancements in search engine strategies.

In our experience, business owners can feel confused or overwhelmed on how to maintain a solid online presence cost effectively. To provide you with practical education on how to stay ahead of your competitors, we are holding an educational seminar discussing simple and effective strategies on how to maintain a dominant online presence.

Here are the seminar details:

Date: Wednesday 4th May 2011

Time: 4:45pm for 5:00pm start- 6:30pm

Venue: City West Function Centre, Plaistowe Mews, West Perth

Price: $40 incl GST (includes tea, coffee & a free gift)

To view information on our speaker and specifics of the topics discovered, click here

» BOOK NOW as seats are limited and selling fast.








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