The wording of your website is crucial. Not just for your visitors, but to help you to be found on Google. Knowing the right keywords to incorporate in your text can make the difference between being flooded with website enquiries, and waiting for the phone to ring.

A keyword is a phrase that a potential customer might search for to find your business. For example – ‘mortgage broker perth’, ‘holiday house cottesloe’, or ‘fishing charter broome’.

Bad examples of keywords include – ‘finance’, ‘tourism’, ‘shares’, or ‘online’. 51% of searchers use either 2 or 3 words to describe what they are looking for. Only 18% of searchers use one word.

Knowing your online market by understanding how people search is crucial to being successful online. Put yourself in your customer’s shoes and think laterally, then ensure you include these precise keywords in your website content.

We provide a Keyword Research service to assist you with defining the best keywords to use on your website, sourced from databases that tell us precisely how people search online.