Whitsunday based design firm Zest Design, has launched an innovative new product to the Australian market aimed at improving the look of the iconic wheelie bin.

Wheelie Designs (www.wheeliedesigns.com.au) sells wheelie bin stickers, a new form of artwork designed to make your bin stand out from your neighbours.  This new craze is sweeping the nation as customers use the wheelie bin stickers to make a bold statement, advertise their business, or make their house number more visible.

PositionMEonline has been working with Zest Design since 2005 to assist their clients achieve greater visibility online.  Their latest project, Wheelie Designs, is being worked on by our team to maximise visibility across a broad variety of gift-related keywords.

A common mistake for start-up businesses such as this is to get us involved too far down the track, when the website is finished being developed, and the designer has wiped their hands clean of the project.  Fortunately, Wheelie Designs asked for our assistance early in the project, meaning the fundamental structure of their website is more search engine friendly, and overall the website is more effective in generating sales.

In the coming weeks Wheelie Designs will be adding video, a more feature-rich shopping cart, and even more designs to compliment their existing 300+ unique wheelie bin stickers.

If you are considering starting a new business and require a new website to rank high on the major search engines, regardless of whether you use our web design services, engage us for an initial consultation to ensure your web designer is on the right track.  It can save you thousands in re-design costs, and get you more business, faster.

Being found high in Google’s search results is not a 5 minute job. You could pay to be listed instantly on the right hand side in the ‘sponsored links’, but this will cost you every time someone clicks on your advertisement.

The ‘organic’ search results on the left hand side of Google get clicked on around four times as much as the sponsored links. Positioning your website high in these search results takes time, but is essential for successfully generating business from the internet.

Google recently introduced a ‘trust’ factor – the older your website, the more trusted it becomes, and the higher its position. Brand new websites now have to wait 6-9 months to rank well for competitive keywords.

If you are thinking of starting a website to generate more business, get started today.  Even if we put together a simple website, this will start the Google clock ticking, and help you to be found online sooner.

Call us to get your foot in the door with Google today!

The wording of your website is crucial. Not just for your visitors, but to help you to be found on Google. Knowing the right keywords to incorporate in your text can make the difference between being flooded with website enquiries, and waiting for the phone to ring.

A keyword is a phrase that a potential customer might search for to find your business. For example – ‘mortgage broker perth’, ‘holiday house cottesloe’, or ‘fishing charter broome’.

Bad examples of keywords include – ‘finance’, ‘tourism’, ‘shares’, or ‘online’. 51% of searchers use either 2 or 3 words to describe what they are looking for. Only 18% of searchers use one word.

Knowing your online market by understanding how people search is crucial to being successful online. Put yourself in your customer’s shoes and think laterally, then ensure you include these precise keywords in your website content.

We provide a Keyword Research service to assist you with defining the best keywords to use on your website, sourced from databases that tell us precisely how people search online.

Around 5 or 6 years ago our founder and CEO Stephen Mawhinney visited an optical accessories company in Willetton named Eyecessories.  He had to break the news to the business owner that their new website that had cost them around $50,000 to build was never going to be found in search engines. 

Their website was designed entirely in Flash, a web design format that looks good, but almost never ranks well on search engines. 

Understandably at this time the business owner didn't want to hear about it, having spent quite a sizeable amount of money.

We contacted Eyecessories a few weeks ago to demonstrate our new Virtual Spokesperson technology and heard they were looking at having their website redesigned.  They had new owners, and agreed their current website was delivering minimal return on investment.

We were invited to provide a quotation for their new e-commerce website which would enable visitors to purchase online and funds to be transacted directly into their bank account.

The new owner's wife recently had a website produced for her organic baby products which had all the functionality that Eyecessories wanted.  "We want that exact website" said Michala, the marketing person we were dealing with.

When we submitted a quotation that was 50% of the cost of what the other web design company who produced the owner's wife's website, they couldn't believe their eyes!  We received a number of phone calls and emails from Eyecessories attempting to confirm that we could do exactly what was done previously for half the price (as though they did not believe us).

We visited Eyecessories this week and demonstrated MySuperWeb to the owner's wife and Michala.  Within an hour they were satisfied that we could do exactly what was required, and the owner's wife admitted MySuperWeb had more functionality than her system.

We are glad to have Eyecessories on board as a client and are pleased to help them spend the other 50% of their budget on search engine marketing to get them a good return on their investment.

MySuperWeb enables us to build e-commerce websites efficiently and provide the customer with a significant amount of customisation options.  Email marketing, blogs, forums, secure logins, credit card processing, discount vouchers, autoresponders and more are all standard features in MySuperWeb.

If you would like an obligation free demonstration or more information contact us by completing the form below or calling us.

Visit Eyecessories (to be launched late 2008) - www.eyecessories.com

 

We welcome aboard our latest client, Sentosa Charters, a fishing and whale watching charter company in Broome, WA.  Sentosa have the only amphibious tender boat in Broome, meaning their customers don't have to wade out in the water to get aboard!  They are also the only company providing whale watching tours in Broome.

Cameron and his crew are having their website redesigned on MySuperWeb - our feature-rich website management platform.

True to what we at PositionMEonline do, Sentosa found us whilst looking for a web designer on Google.

On Friday August 1st 2008 James Mawhinney, Business Development Manager of PositionMEonline, will be speaking at BizSmart along with Michael Malone (Founder and Managing Director of iiNet) and John Anderson (Founder of Contiki).

This annual all day event is to be held at the Abbey Beach Resort in Busselton and is a great networking opportunity for clients and friends in business.

James' presentation is a must-see for any business owner or marketing person and will cover topics including:

• The importance of your business being found on Google
• How to turn your website from a money-pit into a cash cow
• Understanding the extent of your online opportunity
• Discovering the many valuable freebies from Google
• Latest tips for being visible online
• How to start and when to expect results

Using 3 case studies he will demonstrate how the right combination of online advertising can yield a significant return on investment to your business.

Tickets are $120 and can be booked through www.bizsmart2008.com

For those unable to attend, a link to a recording of his presentation will be posted on the web for you to watch at your convenience.

We look forward to seeing some of our clients in South West Region there!