Along with Facebook and Google+, Twitter forms the “Big 3” of social media networks. Thus, Twitter marketing becomes a powerful tool for businesses and websites of all shapes and sizes – from the multi-national online retailer to the niche blog. It is certainly a must have for leveraging an online presence, visitors, brand recognition, and/or sales.
Taking advantage of Twitter requires some knowledge of best practices. Of course, knowing what not to do will help you determine a sound Twitter marketing strategy.
The following mistakes will kill your efforts: (1)
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You Don’t Have a Content Strategy
Ignoring engaging content that can impact Twitter tops the list for Cournoyer. By placing great content on a blog and leveraging it with Twitter, companies can position themselves as a “thought leader in your field.” It’s a great way to drive visitors to your site. -
You Tweet Too Often or Not Enough
Find that right balance with tweets. While some mention twice a day as that “sweet spot,” Cournoyer likes the five to 10 tweets per day mark. -
Your Tweets Are Too “Me-Focused”
Talking about yourself too much will get you tuned out. Consider the 4-1-1 principle, which uses one tweet for your own content, another tweet that’s purely promotional, and four that share content from others around the Internet. -
You Lack Staff Involvement
Encourage your staff to, at the very least, share content and promote the brand with Twitter and other social networks. You can get your staff involved more with Twitter, putting a face to the business and improving the idea of positioning the company as thought leaders.
How can you better utilize the powerful marketing tool of Twitter? Contact us to learn more effective strategies that can help your business.
(1) Source: Brendan Cournoyer







In the past, it has been adequate to place Facebook and Twitter in the same category. They could be deemed as the two essential social networks for any business. While YouTube and Pinterest could also make a case, they are niche social networks – and not necessary for every single type of business.
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Facebook contests are a powerful way to obtain:
How can you learn from common Facebook marketing mistakes? 
People respond to videos. The success of videos on YouTube is well noted, and it is only natural that businesses are capitalising on this opportunity with social media sites – such as Facebook, Twitter, and Google+. It’s a quick and easy way to capture the attention of your followers and create more interest.
Examine Its “Shareability”: You need to get videos, shared, retweeted, commented on, and so forth for maximum value. Make sure that you keep your videos relatively short (under two minutes), and always watch for content and tone. Entertaining and informative content, Perry notes, are two standards that can be used to gauge shareability.
Your Hashtag Can Get Hijacked: On January 18, McDonald’s created the #McDstories hashtag to inspire customers to share personal stories at the popular restaurant. However, it led to a flood of negative stories that prompted the chain to yank it two hours later. It still goes on strong today, though.
Another example is Urban Outfitters, who on October 29 (during Hurricane Sandy), tweeted: “This storm blows (but free shipping doesn’t)! Today only…” 




