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Tuesday, February 26

Key changes in online marketing that affect business owners. 

David Guest speaks with Nathaniel Bibby from PositionMEonline on some of the best ways to improve conversion rate for a website.

Summary

The key changes in online marketing that affect business owners are:

  • Location based searches
  • Searches on mobile devices has spiked at 30%.
The biggest mistakes that hinder conversion rates are:
  • Not having a Google Places listing
  • Not having enough information about services
  • Not having relevant content
  • Poorly managed Google Adwords campaigns
  • Not having local suburb names on page
3 ways to increase conversion are:
  1. Install "phone - click to call" (By 2014, mobile search will surpass desktop)
  2. Professionally managed Adwords campaigns
  3. Live Chat







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