The Truth about Google AdWords
AdWords is a phenomenal marketing tool if used correctly. Our clients have generated millions of dollars worth of sales and achieved a positive return on investment where their campaigns have been correctly architected and managed.Google AdWords is designed in a way that encourages businesses to spend money using campaign settings they think are beneficial, but can actually be detrimental to the performance of a campaign.
A typical day in the life of an Australian small business owner...
So you’ve just received a Google AdWords voucher in the mail for $75 worth of free advertising credit – how exciting!
You login to Google’s website, setup your campaigns, enter your credit card and voucher details, then wait for the phone to ring.
But somehow nothing happens. This brilliant advertising service that everyone talks about just spent $75 of Google’s money with no result.
Speculating, you spend a little more of your own money, tweak some keywords, re-write your ads, and then your receive a call from someone claiming to be looking at your website.
It must be working! You spend some more, this time increasing your bids because you notice your ads are too far down the list. Your cost of clicks increases and you’re now sitting in the top 3. The phone rings a little more!
A few days later you check your ads and you’re sitting 5th of the list for your #1 keyword – how dare your competitors outrank you! You then start to wonder if they’re clicking on you.
So you increase your bids a bit more but notice your ads are receiving less clicks, and you start wondering ifAdWords is all it’s cracked up to be.
Then...you read your credit card statement and nearly faint at the charges from Google!
Case Study – 82% of a budget wasted!
When we added the keyword ‘advertising perth’ to a trial campaign it triggered visits for keywords including ‘how to study advertising in perth’, ‘personals adverts perth’, ‘quokka advertising perth’, ‘transperth advertising’.Of the $162 spent in 7 days, $134 was spent on clicks that were totally irrelevant!Click on the thumbnail below to see the full list –
This click wastage is prevalent in almost all AdWords campaigns and is a moving target.
This is only one of over 10 different ways Google encourages businesses to spend more on AdWords than they need to (last quarter they generated $9.03 billion in revenue from this service). It pays to have any AdWords campaign professionally managed to obtain the best possible result!Are You Bronze, Silver or Gold?
If you are running Google AdWords or are considering launching a campaign to promote your business, PositionMEonline provides three levels of Google AdWords management to ensure your campaigns are run most effectively. Starting from $130+GST/month for the Bronze service we will review your campaigns every month and provide you with an update on your campaign performance. This small investment often pays for itself as a result of substantially reduced click wastage and a higher return on investment.
