The Google Map section displays businesses that are listed with the Google Local Business Centre, a creation of Google's that makes it one of the most powerful local search tools available.
The benefits of listing a business in the Google Local Business Centre are considerable -
- Search results can contain detailed information about your business, moreso than Yellow Pages, and it's free (click here to see the PositionMEonline listing for 'web design perth'
- Searches conducted on iPhones and other mobile phones with internet browsing technology often display Google Map listings at the very top of the page (on small screens this prominant view makes clicking on the listings quite compelling)
- Google often displays a Google Map in the organic search results when a searcher looks for a product or service by location - i.e. we have some clients who have obtained #1 rankings on Google within 24 hours!
- Searchers using Google Earth have the ability to zoom into the local region and view businesses relevant to their topic of interest
